Advanced Sales Program

Performance CPM

The Performance CPM (PCPM) program is designed to maximize station revenue by adding predictable incremental revenue. This program allows stations to select top-tier “A” list advertisers, providing complete control over their inventory without the need for contracts or performance guarantees.

Performance CPM Revenue Program for Rated Stations

* Minimum of one year Nielsen ratings required. Nielsen subscription is NOT required.

A-List Advertisers

The PCPM program brings household recognized names to your station

Flexible Schedule

Utilize your available inventory and schedule as many or as few spots as you desire

No obligation

Signed contracts are NOT required to be part of the PCPM program. Station has complete control

No performance guarantees

The station is not required to guarantee any performance. You get paid for any impressions that you deliver

Nielsen Data provided

We provide Nielsen data without you having to subscribe to Nielsen

Use Last Year’s Nielsen Book for rating

We pay based on last year’s ratings

Paid on ANY impression

Station is paid on fourth decimal of impression delivered

One Requirement: Stay within the traffic specifications

Stations are not paid on ads that run outside of the specified parameters

ALL THINGS MEDIA
@hendrysadrak

Reaching your audience on their platforms

60 DAY ROAD MAP - PCPM

0-14
Days Onboarding​

  • Apex Analyzes Historical Data
      - Audience Demos
      - Dayparts
      - Viewership metrics
  • Traffic/Billing contacts established
  • Station entered into automatic weekly traffic distribution
  • No contract to sign
  • No minimum number of airings required

15-30
Days Launch​

  • Weekly Creative and Traffic Distributed
  • Station analyzes traffic and targets inventory with highest performing CPMs
  • Station downloads appropriate creative from FTP site
  • Station airs as many spot as inventory permits adhering to traffic instructions
  • Weekly reporting commences
  • Station optimizes revenue based on reporting

30-60
Days Rollout​

  • Impression delivery and revenue generated totaled and reported for broadcast month
  • Payout based on impressions delivered and measured to the 4th decimal
  • Payment sent to station

Stations can expect to work with high-profile brand advertisers, ensuring premium ad content and substantial revenue potential.

Currently 600+ stations utilizing PCPM Including stations from:

YOUR ROLE PCPM

You control inventory

Provide traffic specs and contacts

Adhere to traffic daypart and program specifications

PCPM works BEST when it is actively managed at the station level.

Review weekly traffic airing as many spots as inventory/audience permits

Utilize weekly spot efficiency data to optimize revenue

Download selected spots from FTP and Provide accounting contacts

OUR ROLE PCPM

Sales Process and Measurement

Provide weekly traffic instructions to your designated contact

Deliver impression and revenue roll-up by broadcast month

Analyze station rating history to determine eligibility

Verify, report, and pay 45-60 days post-broadcast. 4th decimal Nielsen rating.

Weekly reports to optimize spot placement and revenue.

Provide best practices for effective PCPM management and max revenue.

Reaching your audiance on their platforms

Apex is dedicated to reimagining the connected world to enrich lives, spread hope and inspire change. Today, more than ever, stations need a trusted business development partner with a fresh perspective that you can rely on. We do just that! Apex believes when we work collaboratively to clearly identify the future and how best to deliver your mission, scaling your impact comes naturally.

Ready for a growth partner?

Contact us
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