Your Partner in Broadcast Success

At Apex Media Partners, our legacy spans over three decades in the broadcasting industry, delivering unparalleled expertise and innovation to our partners. We understand the unique challenges faced by station managers and provide customized solutions to drive revenue growth.

WHAT TO ANTICIPATE

More agencies and more products utilizing your station

Maximum AUR based on our 30 year history in the business

Transparent sharing of available response and audience data

Smooth and timely trafficking operations

Seasoned and professional sales team with best-in-class sales process

Programming consultation to maximize results/revenue

Station
Representation
Mission

Focus your internal team on high-value local clients while we handle national accounts.

Maximize long and short form inventory, creating unique long term revenue opportunities.

Increase station monetization by expanding current and new revenue streams.

Increase station revenue year over year.

Apex Media Partners has decades of pioneering industry leadership backed by a long history of data driven results and success.

We specialize in maximizing station’s revenue because we understand the nuts and bolts of how a station operates from every corner of the business.

We capitalize on traditional media opportunities and understand new, up and coming niches, such as, streaming and multi-cast networks.

We concentrate on selling your inventory and meeting your prescribed sales targets. Acting as an extension of your in-house team, we collaborate to identify opportunities in a chaotic marketplace. We utilize proprietary sales data and decades of relationships to drive new revenue streams.

Overall, Ad Sales is a performance-driven partnership with a dollar-and-cents scorecard. We win only if you win first.

90 DAY ROAD MAP Ad Rep/Trade

0-14
Days Onboarding

Station Shares Historical Data
Identify Exclusive inventory
Traffic/Billing contacts established
Authorization letter
Establish KPIs
Sales kit assembly

15-30
Days Launch

Develop strategies/tactics to attain agreed upon KPIs
Competitive Audience Analysis (Comscore/DRMetrix/Nielsen)
Develop and share relevant industry data with station

30-90
Days Rollout

Marketing of Station/Inventory to the industry
Personal contact with Agencies
Sample Schedule distribution
Sales Kit distribution to agencies
Negotiate highest possible rates
Competitive Analysis
Ongoing Rate optimization (Based on Daypart/Day of Week)
Performance KPI Analysis
Monthly Payment to station

90
Days Review

Full Review of Quarterly Ad Sales including

We are the "how" to your "why".

BUILDING A LEGACY WITH OUR CLIENTS.
TOGETHER. ONE TEAM. ONE GOAL.

YOUR ROLE PCPM

You Control Inventory and Rates

Provide exclusive inventory to Apex Media not available through other sources

Provide research data and information (I.e. Programming and audience metrics) (Clean lead-ins are best!)

Provide accounting/ traffic specs and contacts with agreement to run schedules as ordered verified by Affidavits

Provide confidential historical rate and audience data (Including demos) as well as current expectations

Note Apex Media as ad sales rep on relevant sales materials and industry resources

Provide all sales materials/collateral and details on others who may be selling the station

OUR ROLE PCPM

Sales Process

Leverage your long and short inventory with all other stations we represent

Develop and execute sales plans to maintain your rate integrity in a declining Paid Programming space

Use metrics to maximize rates: programming, audience duration, competition.

Guaranteed collections with monthly reconciliation and timely 30 day average payout

Deploy Apex software, streamline operations, and boost your team's revenue focus.

Ongoing sales optimization with weekly reporting

Direct Response Advertisers You Can Expect

Brands You Can Expect

Stations we work with

Operators We Work With

Is managing your local broadcast station's paid programming inventory a headache?

You’re not alone. Many stations struggle with:

Clunky Spreadsheets: Excel just isn’t designed for complex inventory management. It’s time-consuming and error-prone.
Limited Traffic Software: Traffic system software might handle scheduling, but it often lacks sales and management features.
A Declining Market: While paid programming is essential revenue, managing it effectively is crucial in a competitive market.

Availz is the Solution!

Availz is the only purpose-built software specifically designed for managing long-form paid programming. It simplifies your workflow and maximizes your revenue potential.

Here's how Availz can help your station

All-in-one Platform

Manage bidding, sales, confirmations, traffic changes, and cancellations – all from a single, user-friendly interface. No more juggling multiple systems!

Powerful Reporting

Gain insights with comprehensive reporting tools. Easily create custom reports to track your sales performance and inventory value.

24/7 Support

Our dedicated support team is always available to answer your questions and ensure your success.

Affordable Pricing

Availz offers extremely low monthly costs or even trade options to fit your budget.

Seamless Integration

Easily export data to MS Outlook or Excel for further analysis or sharing.

Stop wasting time and money on inefficient processes.

Availz empowers you to manage your paid programming inventory effectively and profitably.

Benefits of Availz

Offers Availz opportunities to maximize sales opportunities

Analytical insights through customized reporting

Automated cumbersome, manual tasks

Provides Availz awareness across department

Delivers accurate data with multiple views

All-in-one Availz collection and reporting tool

120+ stations using AVAILZ

To assist in meeting budgets with greater paid programming insights

To spend more time selling locally to high-value, A-List advertisers

To provide paid coordinators with the right tools to help meet budget goals

Deliver comprehensive visibility into paid programming inventory between corporate and satellite stations

To educate staff quickly keeping operations running smoothly and efficiently

Reaching your audiance on their platforms

Apex is dedicated to reimagining the connected world to enrich lives, spread hope and inspire change. Today, more than ever, stations need a trusted business development partner with a fresh perspective that you can rely on. We do just that! Apex believes when we work collaboratively to clearly identify the future and how best to deliver your mission, scaling your impact comes naturally.