Why We Keep Losing Ministry Leaders We Believed Were Invincible I was scrolling through Apple News before bed when I saw the headline. My body registered it before my mind did: disbelief, then denial. I read the first paragraph and couldn’t read another word. I put my phone down. But
Innovative partnerships connect ministries to new audiences SCOTTSDALE, Ariz. — As audiences increasingly turn to on-demand and streaming platforms, viewers seeking biblical teaching and discipleship content are often left searching. Faith-based programming remains scattered across cable lineups, streaming apps and digital platforms — making trusted Christian content difficult to discover.
An overlooked audience is driving growth across the streaming landscape, according to a Barna Group study SCOTTSDALE, Ariz. — As major streaming platforms expand their portfolios, one of the fastest-growing audience segments is often overlooked: faith, family, and inspirational programming. Recent studies show that Christians are increasingly turning toward programming
Hidden costs are eroding trust in higher education tuition — Apex Media Partners offers a path forward Making faith-based education transparent, accessible and mission-focused SCOTTSDALE, Ariz. — Hidden and poorly explained college costs are eroding trust in higher education, as students and families increasingly expect clear, upfront financial information. Apex
Data-driven media strategies connect charitable organizations with the audiences most aligned to their mission SCOTTSDALE, Ariz. — Across the nation, nonprofits deliver essential programs that serve communities, but many struggle to reach and retain donors who align with their mission. According to a recent NonProfit PRO report, 56% of nonprofit
FAST channel expansion delivers biblical teaching directly through one of the world’s leading television platforms SCOTTSDALE, Ariz. — Viewers across the United States can now access trusted Christian programming on Hisense smart TVs with the launch of In Touch+,Apex Media Partnersannounced today. The new distribution places In Touch+ on channel
Linear streaming, F.A.S.T. platforms expand access to faith-based content nationwide SCOTTSDALE, Ariz. — Sixty-two percent of U.S. adults identify as Christians, yet faith-based content remains underrepresented across major streaming ecosystems. Apex Media Partners, a longtime leader in faith-based media strategy and execution, focuses its efforts on expanding discoverability, accessibility, and
In Touch+ ministries launched on March 19 on Amazon Freevee, where viewers can now stream the sound ‘Authentic communication starts with honoring the mission behind it. Our role is to guide organizations in sharing their message with both excellence and integrity,’ said Carrie Hartunian Smith, CEO of Apex Media Partners
Trust, Stewardship, and Influence: How Faith-Based Leaders Build Lasting Impact In a results-driven world where leaders are asked to stretch every dollar, align every message, and justify every outcome, trust has become the true currency of influence. For ministries and nonprofits — and for the agencies that serve them —
In the realm of digital content distribution, streaming platforms employ a variety of strategic maneuvers to optimize their reach and appeal to audiences. Bundling, packaging, and partnership models emerge as powerful strategies within this landscape, each contributing to the platform’s ability to offer diverse and compelling content experiences. Bundling involves
In Touch+ ministries launched on March 19 on Amazon Freevee, where viewers can now stream the sound biblical teachings of Dr. Charles Stanley and other thoughtfully considered, like-minded ministries on the In Touch+ channel. Amazon Freevee will serve as the premier linear streaming home for Dr. Stanley and a diverse
VAB recently published a report on Advertising, Accelerated: An update on 15 Streaming trends impacting marketing plans. This was a follow-up study from their January 2023 “Setting the Stage,” which identified 15 trends in streaming that would impact marketing plans. Doug Bognar, Vice President of Sales and New Business, reviewed
In today’s digital age, where technology continually blurs the lines between entertainment and commerce, the emergence of the shoppable TV experience marks a significant evolution in consumer engagement. This innovative trend seamlessly integrates the convenience of online shopping with the immersive nature of television, allowing viewers to purchase products directly
In the evolving landscape of streaming TV, innovative approaches to performance marketing are essential for capturing audience attention and driving engagement. One key strategy is the integration of data-driven targeting, which leverages viewer data to deliver highly personalized ads. By analyzing viewing habits, demographics, and preferences, marketers can create tailored
